For example, over the summer, they saw that watermelon content was outperforming across platforms, so they doubled down and created a dedicated Board, which led to a viral watermelon-focused Pin campaign.īrands like Albertsons, which tapped into Pinterest insights to better understand holiday food and beverage trends, developed a campaign aimed at driving in-store sales for their private label brands including pumpkin alcohol drinks (+154%), Friendsgiving party ideas (+475%), holiday grazing tables (+500%) and Christmas desserts (+229%). Global media company, Tastemade, uses video analytics and audience insights to make informed programming decisions. It will also validate assumptions about emerging trends, refine search queries with the aid of auto-complete suggestions, and help advertisers find a list of keywords to include or avoid while planning media campaigns.īecause people come to Pinterest to save ideas and plan for the future, we can understand unique and emerging tastes, preferences and interests that have powered our algorithm over the years, and are now available for brands to learn more from.
Pinterest Trends will help brands get deeper insights into planning behaviors on the platform, and allow them to allocate budgets to campaigns during various planning stages. Today, we’re starting to roll out Pinterest Trends, a new tool that will give a view of the top US search terms within the past 12 months, and a look into when top search terms peak so you can better understand how content performs on Pinterest. More than 200 billion ideas have been saved to over 4 billion boards to-date on the platform, providing insights into emerging trends and early signals into consumer behavior and evolving tastes.
Over 320 million people around the world use Pinterest to get inspired - from finding meals they’re going to cook, to figuring out what to wear or how to style their homes.
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